Order Redefining Global Strategy by Pankaj Ghemawat
 
   News Page Q&A: PANKAJ GHEMAWAT, AUTHOR OF REDEFINING GLOBAL STRATEGY (Business at Oxford)
Winter 2009

I take issue with “The World is Flat” for two basic reasons: one is, it isn’t so; and second, if it were, most of the problems that managers face in crossing borders wouldn’t exist. So “the world is flat” can’t possibly be a helpful prescription for how to do international strategy...
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“Globalony”, he said: the final management guru in our series (Economist)
August 7, 2009

Pankaj Ghemawat (born 1960) is one of the younger representatives of the Indian gurus of management—men who straddle cultures, American, European and Asian, and throw new light on corporate behaviour, and particularly its global aspect.
Ghemawat follows in the steps of Sumantra Ghoshal (see article), whose early work was on managing across borders, and C.K. Prahalad (see article), whose later field of interest was “the base of the pyramid”—helping businesses to work with poorer customers. In 1991 Ghemawat became the youngest-ever full professor at Harvard Business School...
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En España hay barreras y no se ha cuidado el comercio interior (Expansión)
June 29, 2009

El oficio de gurú es singular. En tiempos de crisis económica, se espera de ellos respuestas de todo tipo de cuestiones. Al profesor Pankaj Ghemawatseleincluyeenesta categoría y ha asesorado al Gobierno indio o a la Administración Obama por sus tesis sobre la globalización. Auténtico martillo de teorías como la “Tierra Plana” de Thomas Friedmann, teme más queanadaaunanuevaoleada deproteccionismo...
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GM es el mayor fracaso de gestión empresarial de las últimas décadas (Heraldo de Aragón)
June 21, 2009

La crisis ha abocado a la bancarrota aenormesmultinacionales como GM. ¿Cómo explica el fracaso del gigante de Detroit? Si te dedicas solo a meter dinero en la empresa y a gastar, gastar y gastar sin hacer nada en los últimos veinte años, acaba pasando esto. Yo tengo un manual de estrategia, que voy reeditando, y lo que utilizo para revisarlo es el dato de cuánto dinero ha destruido General Motors. Y usando valores presentes desde 1980 he visto que ha invertido un billón de dólares. Es el mayor fracaso de gestión empresarial que se conoce. Cuando eres la mayor industria del mundo, eres enorme, tienes muchísimas divisiones...
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Pankaj Ghemawat GURÚ DE LA ECONOMÍA: "Las empresas olvidan que los empleados son su activo clave" (El Periódico de Aragón)
June 21, 2009

Pankaj Ghemawat, profesor del IESE y gurú de la economía y la globalización, ofreció esta semana en Zaragoza la conferencia inaugural del congreso Exporta 2009.

¿Hacia dónde camina la globalización en estos momentos?

El mundo no es plano. Hace dos años se decía incluso que los gobiernos no importaban, que todo era perfectamente plano y se podía aplicar un mismo modelo. No es así, existe una presión ...
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Use Downtime to Rebuild (Portfolio)

Want to help your company survive the recession? Use this downtime to engage in some long-term planning, says Pankaj Ghemawat, the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona...
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How to Use Downtime to Repair Your Organization (Ayuntamiento de A Coruña)
May 13, 2009
El martes 12 de mayo arrancó el Foro de Promoción Económica y Social impulsado desde la Concejalía de Promoción Económica y Empleo, que dirige el primer teniente de alcalde, Henrique Tello, en colaboración con la Fundación Caixa Galicia, con una ponencia magistral del prestigioso matemático y economista de origen hindú Pankaj Ghemawat. En una época de crisis económica como la actual, la Concejalía de Promoción Económica y Empleo busca con esta iniciativa crear un foro de pensamiento, debate y participación en el que personas relevantes expongan en A Coruña sus estrategias económicas y sociales, buscando fórmulas ...
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How to Use Downtime to Repair Your Organization (BNET)
April 24, 2009
Want to help your company survive the recession? Use this downtime to engage in some long-term planning, says Pankaj Ghemawat, the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona.
“Downturns are a good time to perform physical and organizational repair work that simply isn’t practical when a company is running flat out trying to meet demand,” writes Ghemawat in this month’s MIT Sloan Management Review...
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Indian tech firms need a new biz model to survive crisis: Ghemawat (The Wall Street Journal)
February 16, 2009
At the age of 31 in 1991, Pankaj Ghemawat became the youngest full professor in the history of Harvard Business School. He had joined the faculty in 1983. A professor of global strategy at the IESE Business School, University of Navarra, in Spain since 2006, Ghemawat is famous for challenging The New York Times columnist Thomas Friedman’s theory that the world is flat in his eponymous book...
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China and India take on the multinationals (Financial Times)
February 12, 2009
What will the ranks of the world’s leading multinational corporations (MNCs) look like 25-50 years from now? And what will be the effect of the rebalancing of economic activity towards China and India, in particular, if they continue to grow rapidly and regain some of the share of gross domestic product that they ceded in the 19th and most of the 20th centuries?...
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For big business, globalisation presents international opportunites but also localised problems (The Globalisation Challenge)
January 2009
The accessibility of the flat earth concept of globalisation has allowed it to have a significant influence on the way companies run. However, for IESE's Professor Pankaj Ghemawat, the power of local difference has been overlooked, writes Nigel Ash...
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Best Business Books 2008 (Strategy Business)
January 21, 2009
The battle between Sony and Samsung highlights the increasingly global nature of competition, a subject ably addressed in Redefining Global Srategy: Crossing Borders in a World Where Differences Still Matter, by Pankaj Ghemawat, professor at IESE in Barcelona. (See "Pankaj Ghemawat: The Thought Leader Interview," by Art Kleiner, s+b, Spring 2008.) To the current crop pf authors who assert taht the world is now "flat," this title is a cogent reminder that global strategy concerns choices that are made in a more complex world...(pag 7)
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U.P.D.E.S.H. (The Economic Times of India )
January 9, 2009
THE SCORECARD ON Indian globalisation that I issued last year in these pages attracted a fair amount of commentary, most of it critical: one reader even dubbed me “Professor Pessimist.” How out of touch I was with the spirit of the times became clearer later that month, at Davos. The financial crisis was gathering steam, and most of the Western participants seemed subdued, ...
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Unternehmen leisten schlechte Arbeit bei der Anpassung ihrer Strategien an regionale Märkte (Unternehmer Edition )
December 12, 2008
Pankaj Ghemawat lehrt als Professor für" Globale Strategie" an der IESE-Business-School in Barcelona und berät konzerne rund um den Globus. 1991 wurder er zum jüngsten Vollzeit-Dozenten der Harvard Business School ernannt. Im Interview spricht er über die Bedeutung... > Read More

Softening the 'Red Edge' (The Wall Street Journal)
October 10, 2008
The Wall Street Journal featured an article written by Professors Pankaj Ghemawat and Thomas Hout from the Hong Kong School of Business. The piece examines the competition posed by Chinese firms to foreign expanding multinationals. Among these lines, the feature analyses some of the key competitive strengths and weaknesses of Chinese corporations as well as looking at those sectors and business areas in which Chinese are very successful and therefore difficult compete with...
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"Because the world is round it turns on strategy" by George Bickerstaffe (Global Focus)
October 2008
Global Focus, the business magazine of the international organization EFMD, published an in-depth article on Prof. Ghemawat's career, research paying particular attention to some of the conclusions of his latest book Redefining Global Strategy. The piece, which also looks at Prof. Ghemawat's engagement with issues concerning the globalization of business education, includes also an interview with Prof. Ghemawat on why the world is, according to him, only semi-globalised and far from being flat...
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Empresas com caixa vão se sair melhor na crise, diz professor de Harvard (Portal Exame)
October 2, 2008
EXAME O professor Pankaj Ghemawat, das escolas de negócio Harvard Business School e IESE (University of Navarra), acredita que as empresas que têm caixa neste momento estão mais preparadas para enfrentar a crise. Além disso, ele acredita que as companhias e países ligados ao setor de commodities estão mais expostas à desaceleração da economia mundial..
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You're probably not global. Nor are you domestic. You are semi-global. (Global CRM)
September 29, 2008
Pankaj Ghemawat of IESE has a nice series of videos on the Financial Times web site on globalization strategies. Click here for the first video, and here for the second.
He makes the point in these videos that many companies are really semi-global. In my experience, this is true, for the following reasons:
1. Most companies with a domestic profile are actually dealing with multiple cultures. In the USA, the Latino, African-American, and white populations often...
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The empire strikes back (The Economist)
September 18, 2008
“You get very different thinking if you sit in Shanghai or São Paulo or Dubai than if you sit in New York,” says Michael Cannon-Brookes, just off the plane from Bangalore to Shanghai. “When you want to create a climate and culture of hyper-growth, you really need to live and breathe emerging markets.”...
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Soapbox: The globalisation challenge (FT.com)
September 7, 2008
Many business schools seem to believe that packing the classroom with international students is the answer to the globalisation challenges they face. In a recent survey I conducted of the websites of 30 leading business schools, 25 highlight the diverse countries of origin of their students as an indicator of that commitment...
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Ingosstrakh struggle intensifies (The Prague Post)
August 27, 2008
Czech billionaire Petr Kellner and Russian oligarch Oleg Deripaska are used to closing deals and getting their way.
The first Czech to grace the Forbes billionaire list, Kellner went from selling Ricoh copiers in Prague to building an empire from investments in largest local insurer Česká pojišťovna (ČP)...
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Pankaj Ghemawat Wins the Irwin Outstanding Educator Award from the Academy of Management (BPS)
August 26, 2008
The Business Policy and Strategy Division of the Academy of Management presented the Irwin Outstanding Educator Award recently to noted author and IESE Professor Pankaj Ghemawat during the 2008 Annual Meeting of the Academy of Management, held at the Anaheim Convention Center in Anaheim, California.
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South Africa: Country's Business Needs a Revolution (AllAfrica.com)
August 25, 2008
The tragic irony of so many of today's failed business strategies, in SA and abroad, is that they never really stood a chance of success to begin with. And how could they?
While executives everywhere rush to imprison themselves in their climate-controlled offices and meeting rooms, all the while handcuffed to their Blackberries or cellphones, powerful, tsunami-like...
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IESE Professor Pankaj Ghemawat Wins the Irwin Outstanding Educator Award from the Business Policy and Strategy Division of the Academy of Management (PRweb)
August 13, 2008
The Teaching Committee of The Business Policy and Strategy Division said they chose Ghemawat due to his "exemplary record as an educator and extensive contributor to the teaching effectiveness of others through myriad teaching materials..."
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Megawatt Ghemawat (Organizations and Markets)
August 13, 2008
Five things you didn’t know about Pankaj Ghemawat:
1. He entered Harvard College at age 16 and graduated in three years.
2. He entered Harvard Business School’s PhD program at age 19 and graduated in three years...
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No hay tanta globalización para justificar tanta histeria (La Vanguardia)
July 21, 2008
Nos globalizamos tanto como creemos?
Ni mucho menos. Pese a que todos pensamos, según las encuestas, que el mundo está muy globalizado, lo cierto es que la proporción globalizada de nuestra actividad económica apenas llegá a un 10%...
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La crisis amenaza la globalización (Negocio y Estilo de Vida)
June 20, 2008
¿Cómo definiría la globalización? La globalización es uno de esos conceptos sobre los que existe grandes malentendidos. Tengo muy claro que existen grandes beneficios para todos en que las personas, los capitales y las mercancías crucen las fronteras, pero soy muy contratio a la idea de que estas fronteras ya han desaparecido, de que todas las culturas son iguales y de que la tierra se ha aplanado...
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Sensibilidad ante las diferencias locales (Cinco Dias)
June 7, 2008
Hay cosas que nadie discute, como que la globalización es un hecho. ¿Nadie? El profesor del IESE y de Harvard Business School Pankaj Ghemawat, sí, con su excepticismo "del 10%", el porcentaje que, según explica, casi ningún dato ...
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Un abanderado del liberalismo en un mundo con fronteras (Expansión)
June 4, 2008
El que en su día fuera el profesor más joven de Harvard es un defensor de la globalización, pero asegura que ésta no es tan inevitable como se dice por culpa del proteccionismo.

Globalsandeces (La Vanguardia)
May 22, 2008
De todo el capital que se invierte en el mundo, el 10% se dedica a la exportación.

Professor Ghemawat'Las empresas españolas deben pensar globalmente' (Capital)
May 1, 2008
Es un error que los españoles se limiten a adquirir firmas extranjeras para que luego operen de forma autónoma, sostiene Ghemawat, una autoridad en materia de Globalización.

'Global Market an Illusion in a Semi-Globalized World, Expert Says' (Deutsche Welle)
May 1, 2008
Economist Pankaj Ghemawat believes that for businesses to be successful in what he calls the "semi-globalized" world, they need to pay attention more to the differences between cultures than to the similarities...
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'There is a lot of headroom for Indian IT' (DNA)
April 21, 2008
So says Pankaj Ghemawat, in a free-wheeling interview to Vivek Kaul and Satish John. Ghemawat is a full-time professor at IESE Business School, Barcelona. He is currently on leave from Harvard Business School, where he taught from 1983 until 2006...

A Mittal secret from the ‘rust buckets’ of Kazakhstan (DNA)
April 21, 2008
Prof Pankaj Ghemawat says it was not steel that got the richest Indian his first billions
Know how Lakshmi Mittal made his first few billions?
Of course through steel! Coal from the ‘rust buckets’ of Kazakhstan is more like it, says Pankaj Ghemawat, one of the youngest-ever Harvard Business School professors...
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Las diferencias entre países y las fronteras sí importan (Cinco Días)
March 29, 2008
Pankaj Ghemawat cuestiona, en 'Redefiniendo la globalización', que el mundo se haya vuelto homogéneo.
"A la persona que me ha ayudado a entender que la globalización no significa olvidar de dónde soy". La dedicatoria del profesor Pankaj Ghemawat a su mujer en su última obra permite deducir que en las páginas siguientes va a demostrar que la globalización no es lo que parece...
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El mix de la Globalización (Actualidad Económica)
March 28, 2008
Pankaj Ghemawhat es un globalescéptico: piensa que el mundo no está tan globalizado como dice el tópico actual. Las empresas que ignoren la compleja mezcla de factores locales y globales corren el risgo de darse un batacazo. Ghemawhat, nacido en la India, formado en Harvard, ...
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El mito de la globalización se ha exagerado excesivamente (Negocio y estilo de vida)
March 24, 2008
La retórica de la globalización se concentraba en la década de los ochenta en los mercados mientras que veinticinco años después se centra en la producción. El debate de la globalización, ante la incertidumbre del futuro, debe encuadrarse en un entorno cambiante donde los avances tecnológicos y las transformaciones han pasado a formar parte del lenguaje cotidiano...
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Pankaj Ghemawat:"Es buen momento para que las firmas españolas inviertan en EEUU" (El Mundo)
March 9, 2008
En su último libro 'Redefiniendo la Globalización', el profesor de las prestigiosas escuelas de negocios de Harvard e IESE expone las mejores técnicas para que las empresas saquen el mayor rendimiento a sus estrategias internacionales...
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Decepción en Davos (La Vanguardia)
March 5, 2008
La edición del 2008 del Foro Económico Mundial celebrada en Davos (Suiza) se desarrolló sobre el telón de fondo del caos de los mercados financieros. Debido a ello, los inciertos pronósticos dominaron el debate y los participantes se fueron casi tan confundidos como al llegar. Quizás por ello, Gideon Rahman empezaba su resumen de Davos en el Financial Times comentando que una reacción adecuada ante la situación podría ser la voz unánime que entonan los aficionados al fútbol en Inglaterra para vituperar al árbitro: "¡No tienes ni idea, tío!"...
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Because the world is round it turns on strategy (Global focus)
March, 2008
Though he says the ideas in it were 20 years in gestation, it is likely most people read Pankaj Ghemawat’s latest (2007) book, ‘Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter’, as a more-or-less deliberate and conscious rebuttal of the best-selling ‘The World Is Flat: A Brief History of the...
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Crisis en chino significa a la vez riesgo y oportunidad (Negocio y Estilo de Vida)
March 3, 2008
Desto y Alta Gerencia celebraron en la ciudad del Turia el International Business Forum 2008 para ayudar al mundo empresarial de la región, a enfrentarse a los retos de futuro. Para ello presentaron un plantel de lujo con la asistencia de destacados profesionales de la docencia y de la gestión empresarial...
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Logo Financial PolicyLA GLOBALIZACIÓN DEL 10% (Foreign Policy)
Abril-mayo 2007
La globalización ha estrechado los lazos entre las personas, los países y los mercados, convirtiendo las fronteras nacionales en reliquias, o eso dicen. En realidad, sólo una parte del planeta está conectada. Más del 90% de las llamadas telefónicas, del tráfico en la Red y de las inversiones son locales. Y lo que es más sorprendente: el porcentaje puede aumentar.
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Professor GhemawatPankaj Ghemawat: The Thought Leader Interview by Art Kleine
Spring 2008
If you are a corporate decision maker, the clearest and simplest strategy is often remarkably appealing. Like Alexander the Great at the Gordian knot, you need only apply the right analysis, and ambiguous problems will swiftly cleave, the solution falling at your feet. When the problem is “globalization”—or, in business, how best to enter emerging markets—the most popular simple solution is summed up by the title of the bestseller by New York Times columnist Thomas L. Friedman: The World Is Flat...
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Semiglobalización, como mucho (El País)
March 2, 2008
Nada de aldea global, ese oxímoron hueco de los años setenta. Tampoco vale ya el aforismo de Thomas Friedman, el célebre "la tierra es plana". La globalización con la que vienen machacando desde hace años los economistas es una exageración. Una hipérbole. Un exceso basado en datos defectuosos. Al menos ésa es la tesis de Pankaj Ghemawat. Graduado en Harvard y afincado actualmente en Barcelona como profesor del IESE, Ghemawat tiene ante sí una exitosa carrera como polemista. Su último trabajo combate con tremenda virulencia los tópicos asociados a la globalización como explicación de casi cualquier fenómeno económico (y no sólo económico, por cierto).
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El profesor más precoz de Harvard sostiene que la globalización no existe (La Vanguardia)
February 29, 2008
Pankaj Ghemawhat, el profesor más joven en conseguir la plaza de profesor titular en la prestigiosa escuela de negocios de Harvard, sostuvo ayer en Valencia que la globalización (cómo fenómeno que haya unido el mundo) no existe. Para argumentar su teoría aportó estadísticas como que en los...
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Professor Ghemawat"La Globalización se ha exagerado" (La Vanguardia)
February 28, 2008
Acaba de publicarse Redefiniendo la globalización, donde Pankaj Ghemawat, profesor de la Harvard Business School y desde hace un año del IESE, resalta la importancia de las diferencias culturales y políticas en una economía menos global de lo que parece...
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Professor GhemawatGlobalización sin 'café para todos' (Expansión)
February 21, 2008
"Es un peligro creer que porque el mundo se haya globalizado, las empresas deben seguir la estrategia de café para todos", alerta Pankaj Ghemawat. Este profesor de IESE de origen hindú, asentado en Barcelona, resume en el libro Redefiniendo la globalización (Ediciones Deusto 2008) su particular visión del fenómeno mundial. En su opinión, las compañías deben cambiar su modelo de negocio en función del mercado que aborden...
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Redefiniendo la globalizacion Redefiniendo la Globalizacion Redefining Global Strategy is launched in Spain as Redefiniendo la Globalizacion (e-DEUSTO.com)
La importancia de las diferencias en un mundo globalizado. En un mundo semiglobalizado, los rasgos que definen una estrategia global pueden ser determinantes. Algunas compañías se aferran a estrategias que no consideran las particularidades locales, las cuales definen en buena medida la actividad económica. En un mercado globalizado de límites difusos, el "café para todos" no sirve...
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Professor Ghemawat in Davos for the World Economic ForumEn el mercado interno español hay una rigidez nacionalista (Entrevista)
January 27, 2008, Ramiro Villapadierna
DAVOS (Entrevista) - Hay una crisis financiera, no es más grande que otras pero afectaráalas economías, «o sea a los intereses y puestosdetrabajo», dice el catedrático de la Harvard Business School y la IESE de la Universidad de Navarra en Barcelona, el mejor master de empresa de Europa. Pero a Pankaj Ghemawat le preocupa el pobre nivel educativo español, el escaso prestigio del emprendedor, la rigidez cantonalista ylas barreras nacionalistas a la movilidad y al comercio interno:
A las empresas que ignoran al vecino por alcanzar la globalización les dice que «el mundo no es plano, es redondo y arrugado, y el vecino es quien te compra»...
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Seven Questions with Pankaj GhemawatSete Perguntas para Pankaj Ghemawat (Exame Magazine)
January 22, 2008, Tatiana Gianini
Brazil - "O mundo não é plano," Especialista em globalização combate exageros em torno do assunto e diz que estamos muito distantes da integração total das economias e das sociedades...Otítulo do best-seller O Mundoé Plano, do jornalista americano Thomas Friedman, virou a metáfora mais famosa para definir o fenômeno da globalização. Uma das vozes gabaritadas que se opõem a essa idéia é a do economista indiano Pankaj Ghemawat, professor da escola de negócios da Universidade de Navarra, na Espanha. No livro Redefinindo Estratégia Global, recém-publicado no Brasil, Ghemawat expõe alguns dos argumentos que o colocam na direção contrária de Friedman...
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Culture et politique, les deux limites de la globalisation (Le Figaro)
January 21, 2008, Sophie Fay
France - IL Y A un an, le livre de l’éditorialiste du New York Times Thomas Friedman, La Terre est plate, battait des records de vente a travers le monde. Pour l'auteur, la revolution numerique et la mondialisation des echanges allaient effacer les frontieres commerciales et politiques...
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Ghemawat Interview in DavosDie Mär vom globalen Dorf hat viel Geld vernichtet (Süddeutsche Zeitung)
January 21, 2008, Interview with Süddeutsche Zeitung
Pankaj Ghemawat, 48, ist Handlungsreisender der Globalisierung. Der Professor von der
IESE-Business-School lehrt in Barcelona und berät weltweit Konzerne. Auch in Davos ist er ein begehrter Experte. Im SZ-Interview warnt er Unternehmen vor einer blinden Internationalisierung. Das Geschäft bleibe national. Wer die Unterschiede nicht ins Kalkül ziehe, werde scheitern...
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Ghemawat on ReutersWorld is not flat, academic says (Reuters)
December 15, 2007, Eddie Evans
NEW YORK (Reuters) - One of the most talked-about books of the last two years was "The World is Flat," in which author Thomas Friedman argued that borders between countries were becoming less and less important. Now, Pankaj Ghemawat warns in "Redefining Global Strategy" that businesses suffer when they follow such globalization logic too far. The real state of the world is neither globalized nor local, Ghemawat writes. It is semiglobalized, and will remain so for decades to come...
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CNBC - Ghemawat Friedman and Nilekani What is Bigger Thinking? Is the World Flat? (CNBC)
December, 2007, Exclusive features from CNBC
Is the World Flat? Professor Pankaj Ghemawat challenges Author Thomas Friedman's notion of a flat world made popular by Friedman in his bestselling book, The World is Flat. Infosys CEO Nandan Nilekani joins them to debate the shape of our emerging business landscape. Debate Part 1: Friedman, Nilekani and Ghemawat lay out their positions on the current state of global markets...
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New York TimesThe World as an Imperfect Globe (The New York Times)
December 02, 2007, Stephen Kotkin
NEARLY a quarter century ago, Theodore Levitt, the Harvard business professor, heralded a global convergence of consumer tastes. The global corporation, he proclaimed, "sells the same things in the same way everywhere." In 2005, Thomas L. Friedman, The New York Times columnist, sounded a similar trumpet about the effects of technology, inaugurating his world-is-flat franchise. But Pankaj Ghemawat amasses data to show that even now, globalization has profound, and most likely enduring, limits. Mr. Ghemawat, who teaches at the Harvard Business School as well as at IESE Business School in Barcelona, traveled to India’s state of Punjab in the early 1990s to examine a Pepsi-Cola plant and discovered that management felt compelled to have a stated policy of absolutely no AK-47s inside the building. World patterns of consumption and production might partly be converging, but business environments vary...
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Si una empresa cree en un mundo plano, es seguro que elabora una estrategia equivocada (El Cronista Comercial)
December, 2007
El experto en estrategia derriba algunos de los mitos más difundidos de la globalización y alerta a las empresas para que no pasen por alto diferencias culturales y de mercado, a la hora de expandirse internacionalmente. Pankaj Ghemawat es uno de los expertos más destacados a escala mundial en el área de estrategia. Fundamentalmente, es conocido por su tarea de investigación acerca del impacto de la globalización en la dinámica empresarial. Tal vez por ello, y a pesar de encontrarse en la Argentina para participar de Expomanagement, su apretadísima agenda impidió un encuentro personal con El Cronista...
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Ghemawat on NewsweekThe World Is Flat? (Newsweek)
November, 2007, Fareed Zakaria
Thomas Friedman warned that national borders soon won't matter. Challenging this basic assumption is the Harvard Scholar, Pankaj Ghemawat, who reveals that globalization of most economic activities is still at 10% rather than 100%. He's here to discuss his new book Redefining Global Strategy.
FZ: Friedman says... that other countries are participating in a single global economy for the first time and broadband has made it possible...so what part of that is wrong?
PG: I think it's useful to start with some historical context. David Livingstone in 1850 talked about the railway and the telegraph uniting people, breaking down nationalities and making the world one. And there is certainly a lot of evidence suggesting that actually the telegraph did much more for price equalization in the world than has happened with any of these new forms of information technology. So I think what we see is that every 10 or 20 years, somebody comes forth with some apocolyptic pronouncement about where the world's at and I don't think we're that much closer to a flat world than when David Livingstone made his point in the 1850s...
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the_economistKicking ass in an unflat world (The Economist)
November, New York, From The Economist print version
...Pankaj Ghemawat, has written a new book that comes encouragingly close to that ideal. He convincingly challenges, in a readily accessible way, the thrust of Thomas Friedman's hugely popular book, "The World is Flat". Differences between countries matter enormously, Mr Ghemawat explains, and unless companies seek to understand those differences-which can be cultural, administrative, geographic or economic-their global strategies are likely to fail. Particularly revealing is Mr Ghemawat's account of how Coca-Cola has gradually developed a global strategy that "neither ignores the differences across countries nor caves in to them entirely-that is, it recognises the reality of semiglobalisation." This book deserves to be a bestseller, but it may be hamstrung by its strikingly boring title, "Redefining Global Strategy". If Mr Ghemawat really wanted to think big and kick ass, he should have called it "The World is Not Flat."
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Um dia na vida de um global trader (EXAME, Portal Exame)
November 29, 2007, Giuliana Napolitano
No novo capitalismo financeiro, os operadores estão ligados 24 horas por dia e tomam decisões que podem abalar empresas e países. Às 3 horas da manhã, só se ouve um distante barulho de mar na avenida Rui Barbosa, um dos endereços mais tradicionais do Rio de Janeiro. À noite reina a tranqüilidade naquela faixa da orla, onde não há bares nem restaurantes. Só os poucos carros que passam por ali quebram o silêncio tão apreciado pelos moradores durante o sono da madrugada...
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Pankaj Ghemawat: “Está lejos la globalización, muy lejos. Nosotros no la veremos” (La Gaceta de los Negocios)
November 25, 2007, Juanma Roca
El profesor de Harward y del IESE afirma que “India es como una pequeña calle con bancos. China es como una autopista, pero sólo crece por una esquina” Los grandes medios internacionales, desde el Financial Times a The Wall Street Journal y The Economist, han calificado a  Pankaj Ghemawat como el "escépcito" de la globalización. Ghemawat, profesor del Harvard y del IESE, acaba de publicar Redefining Global Strategy, donde desmonta la globalización al afirmar que “las diferencias aún importan”. LA GACETA publica hoy la primera parte de una extensa entrevista con el profesor hindú, que reflexiona sobre la globalización ¿Realmente importan tanto esas diferencias?...
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Global IP Strategy & national differences (IP Thinktank Blog)
November 20, 2007
Global strategy guru Pankaj Ghemawat (professor at both IESE and Harvard), wrote a post earlier this week on exploiting differences between countries for strategic advantage. Pankaj's post focussed on arbitrage (exploiting price differentials between markets). However, the concept applies particularly well to global intellectual property strategy - in fact, it is at the heart of every excellent IP strategy...
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Die Welt ist nicht flach (DER ÖKONOMISCHE GASTBEITRAG)
November, 2007
Ein weit verbreiteter Mythos zum Thema Globalisierung behauptet, die Welt sei flach oder werde es zumindest bald sein. Damit ist gemeint, dass nationale Grenzen in absehbarer Zeit keine Rolle mehr spielen werden...
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Ghemawat: Borders Matter (Organizations and Markets)
November 19, 2007, Peter Klein
The world is still round, says Pankaj Ghemawat in his new book Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter (HBS Press, 2007). Here’s an interview that lays out the main argument. FDI, for example, is growing, but remains only about 10% of total global investment. If the world is flat, asks Ghemawat, why isn’t it much more? The answer is...
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Maybe the world isn't flat after all (Bookshelf)
November/December, 2007, BizEd, Bookshelf
Harvard and IESE professor Pankaj Ghemawat certainly doesn't think so, and he's concerned about current attitudes toward the inevitability of globalization...
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It's a Semiglobalized World (the Globalist)
November 16, 2007, Pankaj Ghemawat
While the world's markets and economies are becoming increasingly integrated, the process is far from complete — and differences between countries are much greater than generally recognized. As a result, the world is not globalized — rather, it is semiglobalized, argues Pankaj Ghemawat in this Globalist Bookshelf selection from "Redefining Global Strategy."...
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Negócios ainda são poucos globais (Valor Econômico)
November 12, 2007, Ana Paula Lacerda
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Executivos brasileiros ainda não possuem o perfil global desejado (Valor Econômico)
November 12, 2007, Ana Paula Lacerda
Ghemawat diz que o fato do país ter tido uma economia fechada por muitos anos comprometeu o geração de talentos. Os executivos brasileiros ainda não estão preparados para a era da globalização. É o que afirma o economista indiano Pankaj Ghemawat, renomado especialista em estratégia empresarial que esteve em São Paulo semana passada para participar da ExpoManagement...
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'Os negócios estão muito menos globalizados do que se imagina (O Estado de S.Paulo)
November 12, 2007, Ana Paula Lacerda
Pankaj Ghemawat, professor da escola européia de negócios IESE e considerado um dos “gurus” da globalização, diz que na verdade o mundo não está assim tão globalizado. Autor de Redefinindo Estratégia Global - Cruzando fronteiras em um mundo de diferenças que ainda importam, Ghemawat esteve no Brasil recentemente para o HSM Expo Management. Ele defende que os negócios ainda são muito mais locais que globais e a hegemonia dos Estados Unidos deve se enfraquecer com o tempo. A razão é que as empresas americanas têm muita dificuldade em entender consumidores e parceiros de outros lugares...
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Estamos lejos de una globalización total (intermanagers.com)
November, 2007, Sean Silverthorne
En la segunda presentación que se llevó a cabo en ExpoManagement 2007, el profesor de Harvard Business School, Pankaj Ghemawat, expuso ante el auditorio del Congreso ideas de cómo deben hacer las empresas para expandir sus productos a nuevos mercados....
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The World's Biggest Myth ? (Foreign Policy)
November/December, 2007, Pankaj Ghemawat
It happens every time there's a global credit squeeze, an international trade dispute, or an outsourcing outrage. Like clockwork, the two opposing forces of the enduring globalization debate go to battle on the world's oped pages, in policyshop salons, and sometimes in the streets. The proglobalizers talk of leveling playing fields and freeing markets to spread wealth to every corner of the world. The antiglobalizers claim rich countries and corporations have set up the rules of the game in their favor, profiting from the hard work and low expectations of most of the world's poor...
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Expomanagement: Aprenda a valorizar as diferenças (Administradores.com.br)
November 12, 2007, Ana Paula Lacerda
Expomanagement: Aprenda a valorizar as diferenças. Aprenda a valorizar as diferenças e esqueça aquela história de que o mundo hoje é um só se você quiser ter sucesso em negócios neste rotulado planeta globalizado. São pequenas lições que muitas vezes soam de forma estranha atualmente, mas que foram insistentemente frisadas por Pankaj Ghemawat, professor de Estratégia Global na IESE Business School de Administração de Empresas da Harvard Business Scholl (HBS), no primeiro dia da ExpoManagement, realizada pela HSM em São Paulo...
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Flat World — or Globaloney? (The View from Harvard Business)
November 1 , 2007, Sean Silverthorne
In his best-selling The World is Flat, Thomas Friedman argues that lowering trade barriers and increasing world connectivity has created a level playing field for individuals and businesses to compete on a global scale. Harvard Business School professor Pankaj Ghemawat calls that vision of the early 21st century "globaloney". In fact, Ghemawat argues in a new book, Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, that building a global strategy based on a flat earth assumption could send your company over the edge...
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Nada mais global que as diferenças (Valor Econômico, Estratégia)
Novembro, 2007
A Globalizaçao tomou conta do planeta ou é uma ilusão que move companhias internacionalmente, trazeado prejuízos consideráveis aos que imaginam que o mundo inteiro poderá reproduzir modelos sem levar em conta as diferencas socio-culturais entre paises? A reflexão está nos estudos do economista indiano Pankaj Ghemwat, um dos mais renomados especialistas...
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Is or isn't the world flat? (Technosoc Blogspot.com)
October 29, 2007, by Fabrizio
Globalization has bound people, countries, and markets closer than ever, rendering national borders relics of a bygone era-or so we're told. But a close look at the data reveals a world that's just a fraction as integrated as the one we thought we knew. In fact, more than 90 percent of all phone calls, Web traffic, and investment is local. What's more, even this small level of globalization could still slip away...
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The World's Biggest Myth (Where the world comes together - Blog Reprint Version)
October 29, 2007, Foreign Policy November/December 2007 (see direct link in FP version above)
From the Globalization Index 2007 reprint & mention of the FP article...
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Pankaj Ghemawat on Bloomberg News
October 26, 2007
Pankaj Ghemawat is interviewed on Bloomberg News about KFC and their success overseas, as well as other thoughts on international business...
> View Clips (Clip 1, 2, 3, 4, 5)

Globalisation is a Distant Dream (Economic Times, India Times)
October 26, 2007, Dibeyendu Ganguly
In his new book, Redefining Global Strategy, Pankaj Ghemawat uses the business of football to illustrate his take on globalisation. First there's the rudimentary fact that the world's biggest game - Kofi Anan once enviously noted that more countries belong to FIFA than to the United Nations - has little appeal in the USA, the world's biggest economy and largest sports market. More interesting is the process through which football has seemingly gone global, but still stayed very local, over the past few decades...
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Globalization and Culture Carriers (Letters from the Global Province)
October 24, 2007, GlobalProvince.com
Globaloney. Truth is, we humanoids are a pretty parochial bunch-no matter where. As Professor Pankaj Ghemawat of Harvard has commented in "Globalization Myths vs. Reality" on his blog "What in the World," economic activity is still very much concentrated in local little pods, and cosmic communication still does not typify so-called global marketplaces...
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Businesses Beware: The World Is Not Flat (Harvard Business School, Working Knowledge)
October 15, 2007, Martha Lagace
With apologies to Thomas Friedman, managers who believe the hype of a flat world do so at their own risk, says HBS professor Pankaj Ghemawat. National borders still matter a lot for business strategists. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. A Q&A and book excerpt follow...
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A sceptic's guide to handling globalisation (Business Life & Business Books, FT.COM)
October 11, 2007, Tony Jackson
In the competing hubbub of books on management, there is a general tendency to shout too loud: read my book and it will transform your company. Ignore it and you will fail. [Pankaj Ghemawat] has come up with a subtle variant. [His] main premise is that globalisation is not as important as you might think. The world is only semi-globalised, and will be for decades... Consider, he says, that of all capital investment by corporations worldwide, only 10 per takes place outside the home country. Consider too that a smaller proportion of the world's population are long-term immigrants today than in 1900...
> Read More (also view PDF from Business Standard's October 17th India version)

Futebol & Globalizaçao (Época Negócios)
Outubro, 2007
Um especialista de Harvard investe contra "profecias globais" e reúne dados para provar que o mundo ainda está distante da total integração. Exemplo disso: a trajetória do esporte mais popular do planeta, por Pankaj Ghemawat...
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Overstating the Flatness of International Commerce (Fierce CIO, The Executive IT Management Briefing)
October 8, 2007, Fierce CIO
While it is important to take advantage of similarities across borders, it is also critical to address differences. Technologies and standards may enable connectivity and collaboration at a distance, but it is an exaggeration to believe that we have achieved the "death of distance"...
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Pankaj Ghemawat Interviewed on The Krow Show

October 3, 2007, with Paul McLoughlin
Calling in from Barcelona, Pankaj Ghemawat is interviewed by Paul McLoughlin. McLoughlin sets the stage for this show with Pankaj Ghemawat's Redefining Global Strategy dedication: "To my good wife who has helped me understand that globalization does not mean forgetting where I'm from." McLoughlin discusses Pankaj Ghemawat's journey from childhood to redefining global strategy.
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World Is Still Far from Flat... Straight to the Source
October 3, 2007, Ann All
New York Times columnist Thomas Friedman's contention that "The World Is Flat" has not only sold a lot of books, but also helped radically alter the way that many companies do business. But while technological advances and falling telecommunications costs have made it possible for companies to employ workers around the world and to reap the benefits of low-cost labor and 24/7 operations, they haven't canceled out the cultural differences that continue to make global operations a challenge...
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The World Is Round, A new book on globalization by a Harvard Business School professor concludes that the world really is round. (Steve Mezak's Blog)
October 3, 2007, Steve Mezak
Pankaj Ghemawat says you must take the differences between people and cultures into serious consideration if your business is global or using global resources. Indeed, most clients and companies outsourcing their software development I speak to these days are grappling with cultural differences. Some discussions degenerate into a blame game of dissatisfaction with their offshore programmers. However, there are usually two sides to the story...
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The World's Not So Flat After All, The sameness of business around the planet is often overstated... (CIO Insight)
October 1, 2007, Ziff Davis, CIO Insight
The world is still round, says Pankaj Ghemawat. Globalization is a real and powerful force, but the sameness of business around the planet is often overstated, argues Ghemawat, a professor of global strategy at IESE Business School in Barcelona and professor of business administration at Harvard Business School. His new book, Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter (Harvard Business School Press, September 2007), measures the differences and similarities between countries, and considers ways businesses can profit by acting on both. In this excerpt, Ghemawat lays out his thesis and its impact on Google...
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Borders and Bridges, Semi-globalism is the big idea B-Schools must work on (OutlookIndia.com)
September 17, 2007, by Pankaj Ghemawat
Business schools have, in recent years, made a significant commitment to globalising themselves. But there is a general sense that the rhetoric of globalisation has outpaced reality. For instance, when I recently addressed a gathering of over 150 deans and directors-general of B-schools, less than 5 per cent of them thought B-schools were doing an adequate job in this regard...
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Small, but Beautiful ("Klein, maar fijn"), Trends Magazine, Belgium
September 13, 2007, by Erik Bruyland
Trends, a key business magazine from Belgium, carries an interview with Prof. Pankaj Ghemawat on globalization which extensively features his ideas and research on the subject. He stresses that much of what people tend to call globalisation is nothing of the sort and that there is a need for a focus on smaller scale initiatives, since very few large scale globalisation strategies actually work. The publication of his forthcoming book Redefining Global Strategy is also mentioned.
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Corporations Need a Global Mindset to Succeed in Today's Multipolar Business World, The Wall Street Journal
June 18, 2007, by Catherine Bolgar
"[High-performance businesses] shrink the distance between themselves and their markets by gathering insight into individual consumers and tailoring the customer experience - no one-size-fits-all. Part of the secret is recognizing that differences do matter, but they matter to different degrees, says Pankaj Ghemawat, professor of general management at the IESE Business School at the University of Navarra in Barcelona and author of the upcoming book Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Differences vary by industry. But although experts have devised laundry lists of which differences matter more, Prof. Ghemawat says it's more important for companies to develop their own global mindsets and skills for adapting not only to differences between markets but also to change. These global mindsets and skills also help companies to reinvent their three core capitals ahead of the curve-the kind of critical change needed for achieving high performance in a multipolar world..."
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Harvard Business Online Podcast: Redefining Global Strategy
By Harvard Business Online's Steve Singer & Pankaj Ghemawat
Learn facts on why the world isn't so flat afterall and what companies can do about it. Harvard Business Online’s Steve Singer talks with Pankaj Ghemawat, author of the upcoming book Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter.
> Listen Now!


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